Colleges and universities have a growing demand for advanced marketing features to support increasingly complex use-cases that take the multi-channel student engagement to the next level. To support the marketing transformation that is taking place across campuses nationwide, we are pleased to announce the addition of two new team members who bring significant marketing experience to the industry and who complement our seasoned team of certified Salesforce and Marketing Cloud professionals.
Jason Trout joins the team with more than 12 years of marketing experience. Jason is well versed in the development, implementation, and optimization of multi-channel digital marketing strategies across email, web, and mobile. Prior to his consulting career, Jason was the Salesforce Marketing Cloud product owner for Love’s Travel Stops & Country Stores, one of the largest privately held companies in the United States. While at Love’s, Jason led the company’s Marketing Cloud implementation. Jason holds the Salesforce Certified Marketing Cloud Consultant and Salesforce Certified Marketing Cloud Email Specialist certifications.
Alisa Cliff is a Salesforce Certified Marketing Cloud Consultant with more than three years of Marketing Cloud/ExactTarget experience. Starting as a marketing specialist for executive education programs, she has served in a variety of roles, supporting marketing and technology initiatives in higher education institutions over the last 15 years. Prior to joining Sierra-Cedar, she led the implementation of Salesforce Marketing Cloud for an Ivy League institution, serving 18 business units and more than 160 users. Alisa has extensive experience in administration and architecture for Marketing Cloud, including data model design, email template creation, automation, and end-user training and support.
Jason and Alisa join a seasoned team with a wealth of marketing project experience. Sierra-Cedar’s Salesforce team members have supported multiple client engagements, developing integrated Salesforce and Marketing Cloud implementations. An increasing number of clients are hoping to expand touch points throughout the student and alumni lifecycles and are seeking guidance on an effective implementation of the Salesforce products. To assist our clients with achieving positive results, we have focused on building a great team of consultants with a unique blend of talents and significant experience. We are extremely happy to have Jason and Alisa join this talented group!